Join national experts from Germane Solutions as we explore the evolving landscape of GME recruitment and how institutions can adapt to attract the next generation of physicians. Germane Solutions’ hosts, Kelsey Barnes, Senior Manager, and Hunter Rich, Manager of Marketing and Customer Success, will examine the evolution of GME recruitment, highlight the defining traits and expectations of Generation Z, and provide actionable strategies for actively recruiting and engaging these future physicians. This session will examine the historical shift from traditional recruitment methods to the digital platforms now essential in reaching Gen Z, as well as the key characteristics that set this generation apart. Attendees will gain valuable insights into how to tailor recruitment efforts to meet Gen Z’s preferences, including the use of social media, interactive content, and creating inclusive, authentic environments.