


Marketing
Our services encompass several key areas, through which our GME marketing experts provide strategic guidance, tailored marketing solutions, and brand development expertise. Our experts help you elevate your GME program’s visibility, attract top-tier candidates, and establish a compelling brand presence within the academic and healthcare landscapes. Germane Solutions is here to serve as your trusted advisor and partner in positioning your institution as a leader in Graduate Medical Education.
Strategic Branding
Develop a distinct and cohesive brand identity for the GME program that aligns with the institution’s overall mission, values, and long-term strategic objectives. This service will ensure that the GME program is seen as an integral part of the institution’s commitment to academic excellence, high-quality patient care, and its medical education strategy. Branding efforts will position the program as a leader in its field, appealing to prospective residents, faculty, and institutional partners.
Content Marketing
Develop and execute a content marketing strategy for the GME program that aligns with the institution’s overall mission and objectives. The focus is on creating and distributing high-quality, relevant, and consistent content that attracts, engages, and retains prospective residents, faculty, and institutional partners. This approach ensures the GME program’s visibility and competitiveness in both the academic and healthcare landscapes, while also enhancing the program’s reputation and ensuring alignment with the institution’s brand.
Digital Marketing
Design and implement a comprehensive digital marketing strategy for the GME program that integrates seamlessly with the institution’s larger digital efforts. The strategy will focus on building a strong online presence through targeted campaigns, social media engagement, and digital advertising to attract prospective residents and faculty. By leveraging data-driven insights and aligning with the institution’s long-term objectives, the digital marketing strategy will position the GME program as an innovative leader in academic medicine and graduate medical education.
Website Optimizaiton
Optimize and enhance the website of the institution’s GME program(s) to improve user experience, search engine performance, and overall design. This service ensures that the website is aligned with the institution’s branding and academic mission, while also being a key resource for prospective residents, faculty, institutional partners, and the broader local community. By conducting a thorough audit, optimizing the design, and providing custom design solutions, the website will effectively communicate the institution’s strengths and offerings, while supporting the strategic goals of becoming or enhancing its role as a teaching institution.
Social Media Management
Develop and execute a comprehensive social media strategy that aligns with the institution’s goals, promotes the GME program, and increases engagement with key audiences, including prospective residents, fellows, faculty, and institutional partners. Through strategic content planning, platform management, and advertising, the social media presence will reflect the institution’s academic mission and strengthen its digital footprint in the competitive graduate medical education landscape.
Integrated Marketing Communication (IMC)
Develop a fully integrated marketing communication strategy (IMC) that ensures consistent messaging across all marketing channels—digital, print, social media, and internal communication. The IMC strategy will align with the institution’s academic goals, supporting its role as a teaching institution, and ensuring a cohesive narrative is communicated to both internal and external stakeholders. This approach integrates all marketing efforts to promote the GME program effectively, creating a seamless brand experience and ensuring clarity and consistency.


Marketing Support for New Teaching Institutions
Support newly designated teaching institutions by developing an internal marketing strategy designed to promote the transition to an academic, teaching centered, approach across all levels of the organization. This service helps ensure that faculty, staff, and administration understand and embrace the institution’s new role, fostering a culture of academic excellence and collaboration. By aligning internal communication with the broader institutional mission, we enhance internal buy-in and ensure a smooth transition into the academic medical community. The strategy will focus on creating awareness, building internal champions, and highlighting the benefits of becoming a teaching institution.
Your Marketing Partner
Hunter Rich, Master of Marketing
Hunter has extensive experience in strategic marketing, audience engagement, and brand positioning and has leveraged these strengths in GME for four years. He brings over a decade of expertise in digital marketing, helping organizations enhance visibility, attract top talent, and strengthen their competitive presence. Hunter earned his Master of Marketing from Vanderbilt University’s Owen Graduate School of Management and his Bachelor of Business Administration in Marketing and Integrated Digital Media from Mississippi State University.
