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Reflecting on the Match: Strengthening Your GME Recruitment and Marketing Strategy
With the 2026 Match cycle now behind us, many Graduate Medical Education programs are taking time to reflect on their recruitment outcomes and approach. For some, this year reinforced strategies that are already working well. For others, it highlighted opportunities to strengthen how programs engage with applicants and position themselves in an increasingly competitive environment. Regardless of the outcome, each recruitment cycle represents a significant investment of tim

Hunter Rich
May 43 min read


A Closer Look at the 2026 Match: Growth, Gaps, and What Comes Next
Each year, the NRMP Match data is released with a familiar headline: more positions, more applicants, continued growth. That trend holds true in 2026. On paper, this was another strong year for Graduate Medical Education, with more than 44,000 total positions offered, over 41,000 PGY-1 positions, and upwards of 53,000 applicants participating in the Match. By traditional measures, GME continues to expand, reinforcing the perception of a system that is growing to meet workforc

Susan Hearn-Stiffler
Apr 134 min read


Modernizing Recruitment Strategies: Connecting with Today’s Digital-First Residency Candidates
Does your program’s digital footprint accurately reflect the exceptional training environment you’ve built? It’s no secret that today’s applicants are digital natives. Their first impression and deepest research efforts take place online, long before an interview is conducted. To attract competitive, mission-aligned applications, a well-rounded digital presence is fundamental to a successful recruitment strategy. The Online Impression Your Program Makes Today's residency ca

Hunter Rich
Oct 14, 20252 min read


NRMP Registration Opens Soon: How Strategic Branding Shapes the Future of Your Program
NRMP registration for the 2026 Main Residency Match opens on September 15, 2025. As programs begin preparing for another recruitment season, it's essential to go beyond checklists and deadlines and ask a deeper question: Is your program's brand helping you attract the right residents —the ones who will stay, grow, and make a lasting difference in your community? Branding plays a powerful role in whether your program not only attracts the most competitive applicants, but al

Courtney Matteson
Sep 8, 20253 min read


The Vital Role of Effective Programmatic Branding in Residency Recruitment
Residency recruitment is a critical process for medical institutions, as it sets the foundation for the future of healthcare. To attract...

Madelynn Ahlborn, MPH
Sep 19, 20231 min read
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