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Modernizing Recruitment Strategies: Connecting with Today’s Digital-First Residency Candidates
Does your program’s digital footprint accurately reflect the exceptional training environment you’ve built? It’s no secret that today’s applicants are digital natives. Their first impression and deepest research efforts take place online, long before an interview is conducted. To attract competitive, mission-aligned applications, a well-rounded digital presence is fundamental to a successful recruitment strategy.  The Online Impression Your Program Makes Today's residency ca
Hunter Rich
Oct 142 min read
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NRMP Registration Opens Soon: How Strategic Branding Shapes the Future of Your Program
NRMP registration for the 2026 Main Residency Match opens on September 15, 2025. As programs begin preparing for another recruitment season, it's essential to go beyond checklists and deadlines and ask a deeper question: Is your program's brand helping you attract the right residents —the ones who will stay, grow, and make a lasting difference in your community?  Branding plays a powerful role in whether your program not only attracts the most competitive applicants, but al
Courtney Matteson
Sep 83 min read
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Redefining Visibility: Introducing GME Marketing by Germane Solutions
At Germane Solutions, innovation has always been central to our approach—and we’re proud to be leading the way once again with the launch of our new Graduate Medical Education Marketing service line. As the first in the field to offer a dedicated marketing solution tailored specifically to GME programs, this offering marks an exciting new chapter for both our team and the institutions we support. Our marketing services were developed in direct response to the growing need for
Hunter Rich
Mar 262 min read
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